Search | Mi3

Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

News Plus

News Plus

Warburton: Advertisers holding back cash for 2023 will get the scraps; AFL worth the hike for digital rights; streaming deal still in play; M&A waiting game

By Paul McIntyre & Brendan Coyne

28 November 2022 5 min read

By Paul McIntyre & Brendan Coyne -

28 November 2022 5 min read

News Plus

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News

News

Warburton's headache: Cartology to acquire Shopper Media for $150m, becomes OOH player with 2,000 screens in 400 shopping centres

By Sam Buckingham-Jones and Paul McIntyre

18 July 2022 3 min read

By Sam Buckingham-Jones and Paul McIntyre -

18 July 2022 3 min read

News Plus

News Plus

'Synthetic' audiences, panels and IDs coming; Big Tech, global advertisers align on cross media measurement – ‘No future for panel-only solutions’ but broadcasters holding out

By Sam Buckingham-Jones & Paul McIntyre

13 July 2022 7 min read

By Sam Buckingham-Jones & Paul McIntyre -

13 July 2022 7 min read

News Plus

News Plus

Warburton: ‘One network’ blocking overnight ratings overhaul but TV sector unites for Labor to enshrine broadcaster CTV home screen dominance against streamers

By Brendan Coyne - Editor

1 June 2022 3 min read

By Brendan Coyne - Editor

1 June 2022 3 min read

News Plus

News Plus

The Comeback Kids: Seven revives more old formats, flags 13m logged-in viewers, goes full funnel with in-show e-commerce, strikes first Salesforce Media Cloud deal for trading

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

News Plus

News Plus

Ex-Telstra, Commbank, Foxtel CMO Mark Buckman to become OzTam TV ratings chair; Seven boss James Warburton flags return in board shake-up

By Paul McIntyre - Executive Editor

6 October 2021 3 min read

By Paul McIntyre - Executive Editor

6 October 2021 3 min read

News Plus

News Plus

As Nine and 10 make hay, Seven still seeking subscription streaming partner, but Kurt Burnette says SVOD rivals may yet come unstuck

By Sam Buckingham-Jones - Senior Writer

13 September 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

13 September 2021 5 min read

News

News

Tomorrow's top marketers: The Marketing Academy names 30 execs for 2021 scholarship program

By Josh McDonnell - Senior Writer

17 March 2021 2 min read

By Josh McDonnell - Senior Writer

17 March 2021 2 min read